Profile of Bethuel Mboya

Bethuel Mboya Sales & Marketing Specialist
14 years experience 0 jobs worked Kenya
$40.00 /hr $0 earned
Marketing Plan DevelopmentMarketing Strategy ConsultantsRetail SalesSales Operations SpecialistsSales Presentations

PROFILE SUMMARY

Results-driven Sales and Business Development professional with 15+ years of experience building revenue, brands, and go-to-market strategies across FMCG, automotive/telecoms, technology, and education sectors in Kenya and the wider East African market. Combines hands-on sales leadership with hands-on marketing execution — from distribution strategy and key account management to brand collateral and campaign design — to help businesses grow sustainably. Available on a freelance/consulting basis for sales strategy, marketing execution, and business development projects.

FREELANCE SERVICES OFFERED

●      Sales strategy & pipeline development — territory planning, distribution-first sell-in/sell-out frameworks, and key account management

●      Sales team diagnosis & repositioning — turning around stagnant or underperforming sales functions

●      Go-to-market strategy & brand building for SMEs and growing businesses

●      Marketing collateral development — brochures, profiles, pitch decks, and campaign materials

●      Business development — partnership sourcing, lead generation, and deal structuring

●      Sales training & coaching for teams and individuals

CORE COMPETENCIES

●      B2B & B2C Sales Leadership

●      Distribution & Channel Management (Numeric & Weighted Distribution)

●      Brand Strategy & Go-to-Market Planning

●      Key Account & Partnership Management

●      Marketing Collateral & Campaign Design

●      Team Leadership, Coaching & Performance Turnaround

●      Logistics & Operations Coordination

EXPERIENCE HIGHLIGHTS

●      Sales & Marketing Lead / Logistics Lead — Designergy Consulting

●      Business affiliations with Ryce East Africa (Isuzu distributor) on marketing initiatives

●      Head of Sales — Ujuzi Fursa Africa

●      Sales & commercial roles — Mustek East Africa, Ozone Beverages, Mjengo Limited

●      Delivered branded marketing suites (brochures, profiles, pitch materials) for consulting and automotive clients

SECTORS SERVED

FMCG  •  Automotive & Telecoms  •  Technology  •  Education  •  Consulting

AVAILABILITY

Open to freelance, contract, and short-term consulting engagements — remote or on-site within Nairobi and across Kenya. References available on request.

Work History (0)

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