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Booklets are versatile, cost-effective, and a lot of fun to make. Creating your own booklet template is an easy process, especially when you know exactly what to place in it. Making an MS Word booklet template for your business is an excellent way to market what you have to offer without spending too much.
What is a booklet template for?
A booklet is a thin book that’s usually bound through saddle stitching. When creating a booklet template, you must determine what you plan to use it for. Then you can either download a free booklet template or create one from scratch using the word processing software of your choice.
Typically, booklets promote a specific subject providing the readers with information and detailed descriptions about it. Creating an MS Word booklet template for your school, company, organization or business can potentially make a long-lasting impression on whoever reads it. This mini book is a valuable tool you can use in a variety of ways.
Printing your own custom booklet design helps build your company’s identity, encourage its growth, increase its credibility, and show how your expertise to your clients. Here are more reasons why you should start making your own template now:
- To distribute important information to a specific audience or to potential clients.
- To provide customers and clients with something concrete to take with them and refer to when they want to learn more about your business.
- To display on lobby racks, kiosks, and countertops.
- To give as tokens to customers, friends, family members or sponsors.
- To help the business out by outlining all the relevant information about the products or services you have to offer.
- To organize large amounts of information in a visually appealing manner.
The process of creating a booklet
You can use a booklet template as an instruction guide, for product promotions, for event programs, school projects, a collection of recipes, and so much more. In this modern digital age, people hardly have the patience to pore through books and manuals just so they can learn more about a business.
If you need a booklet, you can either download a free booklet template and customize it or you can make one yourself. Either way, there is a process you must follow to ensure the effectiveness of your booklet:
- Consider your audience
The booklet design and layout would largely depend on your audience. For instance, if you’re creating a booklet to help people learn about Origami, then you may want to create a booklet template out of a large piece of paper which you would then fold to make the booklet.
This is a clever idea which will be extremely appealing to your target audience. On the other hand, if you plan to create a booklet which contains important corporate information, you may choose a simpler template with a minimal design and more text content.
Think about who you’re creating this booklet for. This helps you determine whether you should make a formal one or a more innovative and fun template to catch the interest of your readers.
- Think about how you plan to bind the booklet
How you plan to bind your custom or free booklet template affects the layout. Also, this factor helps you determine the durability of your booklet and how you want the readers to open it up. Most people prefer saddle stitching which is perfect for booklets with few pages.
Also, this option is the most cost-effective and durable. However, your readers won’t be able to open the booklet completely flat. You may also opt for wire binding where you would have to punch holes through the pages to insert coils which keep the pages together.
For this binding option, make sure to double-check the margins of your pages so the content and images don’t end up with holes punched through them. There is also the spiral binding option which works best for when you want your readers to tear out some of the pages or when you want to give them the chance to open up the booklet flat.
If you don’t know what type of binding to choose, you may discuss with the printer service before you start creating your booklet design. That way, you know exactly how to lay out all of the pages of your template.
- Look for the images for your layout
This is a very important step, especially if you want your booklet to make a great impression on the readers. Search for pictures, illustrations, and images to liven up your booklet to make it more visually appealing. You don’t have to worry about searching for specific images at this point.
While you’re still conceptualizing the layout of your template, you can save as many images as you want. Later on, you can select the best images from everything you’ve chosen after you’ve thought more about the content, design, and layout.
Choosing the images is one of the earlier steps in the process because you can also draw inspiration from the images you see while you’re searching. You may find a few illustrations which inspire new ideas in you to help you in the design process of your template.
One thing to keep in mind when choosing images is to make sure that all the images you use are high-resolution. There’s nothing worse than adding blurred, pixelated images or those which still have watermarks.
- Come up with an outline for your booklet
Although booklets are smaller than books, putting in a bit of extra effort to create the outline of your template makes it more effective. Now that you know your audience, you’ve decided the type of binding option to use, and you’ve sourced some great images, it’s time to plan the outline.
If you already have the content for your booklet, organize it so that everything flows well from start to finish. One excellent way to arrange all your content is by creating a mind map. This makes it easier for you to see how everything connects to each other, even the smallest of details.
An outline is also very helpful, especially when it’s time for you to start bringing all of the elements together to create your template.
- Start designing the pages
Finally, it’s time to start creating your booklet template. When you reach this step, it means that you already have all of the elements you need for your template. If you decide to download a template, edit the elements, colors, and fonts to suit your needs.
But if you plan to create your own MS Word booklet template, then you may need more time to do this. Either way, keep going back to the outline you’ve created as you go along. Paste the text and the images in such a way that the whole layout is visually appealing and easy to read.
For a lot of people, this is the fun part. As you see your template coming together, you’ll feel more motivated to keep on going. After you’ve included everything on your booklet, review all of the pages to see if they’re all consistent and to check if you’ve missed anything.
Design tips when creating your booklet
When it comes to designing your booklet template, there are several factors to consider. Whether you plan to create a booklet to introduce a new hobby, to promote your business, to inform people about the products you offer or for any other reason, you must make sure to put your best efforts into creating it.
Coming up with a design which helps make your booklet more effective can be quite a challenge, especially if this is your first time to create such a template. A lot of people don’t know where to start in terms of the design. If you’re one such person, here are some design tips to help you out:
- Organize the design elements according to how you want the readers to use the booklet
Remember the origami example we used in the previous section? When creating your design, make sure to organize all the elements in such a way that everything makes sense according to how your readers will use the booklet.
- Think about what your audience wants
Try placing yourself in your audience’s shoes. Think about what information they need, what you think appeals to them, what will keep them interested in turning the pages until they reach the end. All of these considerations make your booklet more compelling and effective.
For instance, if you want your audiences to want to purchase your products, make sure to use high-quality images to showcase everything that you have to offer. You can either take the photos yourself or purchase stock photos to avoid any copyright issues. That way, your clients see exactly what you’re selling.
- Think about whether you need to add more pages
Finally, think about whether you need to add more pages to your booklet. It’s never a good idea to have pages which contain too many images and content. Cluttered layouts are very difficult to read. So, if you think you need more space, add a page or two to accommodate everything.
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