A creative brief template is an essential document or tool in any kind of marketing or advertising campaign. It’s a sort of metaphorical map which the people in the creative team follow. It shows where to start and how to follow through with the project at hand. It’s a document which is created by the requesting party to define the parts of a creative piece of work. The term creative brief is frequently used in advertising. It represents the very first step in the process of creating and developing all kinds of materials such as advertisements, websites, promotional videos, etc. Click here to read more.