Writing a great cover letter, or letter of introduction, doesn’t have to be difficult. With the proper letter of introduction template, and a couple of helpful tips and tricks, you can create a persuasive, professional business letter that helps you stand apart from the competition.
Some people find the idea of writing a letter of introduction a bit intimidating,; after all, you really only get once chance to make a great impression. When you’re seeking out a new job or new business opportunities, you want to make sure that your communications are clear, well-written, and persuade your reader to get in touch with you to learn more about you can help them solve a problem or add other value to their company.
The first paragraph of your introduction letter is the most important. It should, in essence, be your “elevator pitch” to the letter recipient. In just a few sentences, you should be able to sun up who you are, what you are writing about, and why your reader should continue reading the letter.
Here’s a sample letter of introduction to help you brainstorm your own. Judy is looking to expand her catering business and partner with other people who work specifically in the wedding industry. She decides the best way to get new business is to network with other companies in her city that provide wedding services. Her first letter is to a florist, Mrs. Peterson, who specializes in luxury weddings.
Judy’s business letter introduction letter will read something like this:
Dear Ms. Peterson,
My name is Judy Harwick and I’m the President of Just Wedding Treats, an upscale catering business that specializes in exotic wedding fare. I’m excited to get in touch with you and let you know about our new, Caribbean-inspired gourmet offerings.
Our gourmet line of catering would be an excellent fit for your tropical-themed flower wedding arrangements, and we’d like to explore the idea of bundling our products together to help simplify the way weddings get planned.
I’d be happy to invite you to tour our kitchens, sample our unique wedding menus, and learn about how our authentic, gourmet line of food helps create memorable, exciting wedding events that people talk about for years to come.
Please contact me at 555-555-5555 at your earliest convenience to schedule your tour. You can also reach me via email at email@example.com
Judy Harwick, President
Just Wedding Treats
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Letters of introduction are used regularly in the business world across industries. Not only used by job applicants, business owners frequently use these types of letters to forge new partnerships, generate sales, or make a recommendation for a colleague or friend. The content of the letter depends on your purpose or end goal. A letter of introduction is a formal way for you, or your business/organization to introduce yourselves directly.
Here are 7 ways a business introduction letter can be used. There are also plenty of other ways different industries can use a letter of introduction to seek out new opportunities, projects, and even new partnerships. On this page, we’ve provided you with a fantastic letter of introduction template to use. Depending on your goals, this template can be very versatile and help you reach them.
Whether you’re drumming up new business or plan on using a letter of introduction for job searches, there are some basic best practices that can help your letter truly shine. Make sure your letter is formatted correctly; we’ve included a letter of introduction template on this page to help you with your letter writing. Here are 5 more tips to make your introduction letter stand apart from the crowd:
When you’re writing a letter of introduction to a potential employer, it’s paramount that you write a letter that’s full of passion and enthusiasm. Your letter should show that you understand the company, and believe that you’re a great fit. Nowhere in the letter should you come across as desperate for the job. Instead, you should focus with laser-like precision on what makes you a great applicant. Do you have a sense of humor? Were you blessed with ability to solve difficult problems or handle conflicts in a way that works out for everyone? Your letter of introduction should reveal much more than the standard template.
Think about your “people skills” and other social skills that you use everyday. If you’re great with difficult people, or have a reputation for staying calm or collected under immense pressure, this is a great time to mention it.
Accomplishments and awards are also memorable items to include in your cover letter. Focus on your own unique talents, accomplishments, and passions. Make sure the reader knows what things you’re passionate about.
It’s also important to make sure your letter is formatted properly by using a proper letter of introduction template like the one on this page.
Never sit down and write a single draft for your business introduction letters. You’ll soon regret it if that’s the way you approach letter writing. The first draft is simply never the best draft! Although the task may seem tedious, you’ll find your letters generate a lot more interest when you take the time to write them well. With this in mind, here’s a handy checklist full of guidelines and tips to help your final letter truly shine.
When you finish up your letter of introduction, you’ll want to re-emphasize your key points and include a call-to-action for your reader. What do you hope is the outcome of this letter? Do you want to schedule an appointment, interview, or conference call?
Remind your reader of the main points of your letter, and give them specific ideas on how to follow up. If you plan to contact them to follow up yourself, give them a bit of warning and several business days in between the letter and your next point of contact. Let them know if you plan on being persistent – but don’t be aggressive with any phone calls or follow up. Give your prospect plenty of time to get back to you. After all, we all lead busy lives.
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