Contents of a media kit
A blogger’s media kit template usually lists their collaboration prices and options for any services they offer. Those who opt to work with brands should provide a free media kit template that’s ready to send. This gives an impression to potential advertisers that the blogger is a professional.
Based on this, we can say that a media kit is an important part of building a successful blog. Here are the main contents to include in some media kit examples:
- A brief bio of yourself and your blog
Give a brief account of yourself and of your blog. Brands would like to know about the individual and the blog trying to reach out to. Include personal details and the variety of topics that you talk about along with any other information that may appeal to potential advertisers.
Always remain personable both in manners and appearance. The brands want to feel that they can easily connect and relate with you. Although the main purpose is to attract advertisers, try not to sound too “salesy.”
Always keep the purpose of your media kit at the back of your mind. You want the advertisers to think that you’re the right blogger to suit their purposes.
Because the intent is to impress advertisers, most of blogger media kits and social media kits become wordy which might make them “boring.” Break the monotony of long texts by inserting photos that appear on your blog.
Ideally, the best photos are the ones that you have used in previous collaborations. In the absence of these, you can just use your best works or photographs from your other posts.
Don’t forget to include a snapshot of yourself along with your blog’s logo too if any. For your photograph, use a headshot that’s professional in appearance rather than one taken with your phone’s camera.
Like in any other business transactions, the brands would like to know the kind of results to expect should they decide to work with you. Although statistics won’t paint the entire picture, they can provide a good indication based on the size and reach of your audience.
It’s also recommended that you share the demographics of your readers like the age range they are in and a breakdown of your gender readership. Suppose you have a social media account that only has 20 followers. If you have such numbers in your account which are significantly lower than other ones, simply leave this information out.
- Collaboration options
You can list here all the ways that brands can work with you. The most basic choices are as follows:
Social Media Promotion
It’s not necessary to include all the options you offer. Just include those that interest you. Should you have some unique and interesting way in marketing a brand which does not appear in the above options, then just do it! Keep in mind that brands are always on the lookout for creative and fresh ways for marketing themselves.
- Testimonials and your past work
If you have involved with some collaborative work before, it’s highly suggested to list them. The effect could be as small as sharing brand logos or as big as case studies from collaborations in the past. In such a case, you may want to show the results of the campaign.
It’s also okay to include testimonials from past collaborations that you have dealt with. Mentioning all these strengthen your credibility to the brands and is a way of demonstrating your experience. This gives them a good impression of what they would expect collaborating with you.
- Contact information
Finally, don’t forget to add your contact information so the brands can get easy access to you in case…
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Tips for creating your media kit
There’s no harm in making your free media kit template now. This keeps you prepared in case something comes up. The number of your following doesn’t matter when you’re considering to start creating some media kit examples. If you decide to join the search for potential advertisers, you’ll already have what you need.
Once you become a media influencer, this means you should already have a media kit template no matter what kind of media influencer you are. Creating a media kit has no downside. After all, it won’t cost you a dime, just some time and effort.
However, if any brands should approach you and there’s nothing for you to show, then that would be an opportunity gone to waste. Use a media kit template to facilitate matters. With a media kit on-hand, you will always be totally ready to accept every opportunity that comes your way.
Make sure that your media kit provides brands answers to the most basic questions about your persona. If you have had some experiences working with other brands in the past, you should understand the types of questions to expect.
This can work to your advantage as you can choose to adopt the media kit to match you in a more specific way. Here are some pointers that you can use as a guide when creating your template:
Sending information about yourself and your blog gives a feel of your persona and abilities. Including this information is a great way to find with brands related to what you do. There’s no wrong or right content you can write here as it’s simply a way to establish connections with your readers in a manner relevant to your work.
- Your platforms
This is a vital part of your media kit, where you provide tags and links for your professional accounts on social media. Make sure that the reader won’t have a hard time locating each of these platforms. It’s highly recommended to present these in bullet point form or highlight them to make them easily searchable.
Provide a brief summary for each of the platforms. Include the audience size, the information about the kind of content which you posted there, and your audience. Also, provide a portion where the reader can find more detailed platform statistics and analytics.
- Your audience
Knowing that you possess a huge following that’s engaged isn’t enough info for brands as they also want to know that the type of audience you have overlaps with the demographics they’re targeting. This is one reason why you should include your audience’s details for each of the platforms.
This makes it easier for brands to determine if they can reach their goals should they decide to work with you. If you need these details, you may find them on Google Analytics or in your own social media analytics.
- What you offer
You should let the brands which read your media kit know that you’re willing to collaborate. Let them know what you’re open to provide. If you aren’t certain about how you can work together, do some research on how other famous influencers in the same niche collaborate. You may discover that there are other collaborating styles you may want to replicate.
- Your rates
You should know beforehand how much you’re planning to charge for varying collaboration options. This facilitates the process of negotiation. Providing specific pricing also hinders those who aren’t willing to spend from asking you to provide free opportunities to collaborate.
Setting how much you plan to charge could be quite difficult at times, especially if you haven’t worked with brands previously. Before starting, do research work into your own niche, influencer platforms for marketing, and pricing of other influencers.
In the long run, you will always have to negotiate when setting up any campaign. Having a rate, however, will give you a baseline.
- Your past work
The information contained in your media kit template also defines your portfolio. It is here where you will highlight your best work. Previous work experience with brands would be a fantastic entry. You can provide here examples of your campaign brief, make details on how you collaborated with each other, and lastly, include result analytics that demonstrates the campaign’s success.
Testimonials from your past and present clients are also a plus factor. If you haven’t yet experienced working on brand campaigns, you may still emphasize your favorite creative content along with any engagement you received.
- Your contact details
All the information we have discussed above won’t mean anything if brands cannot contact you. Provide professional contact information and always keep this part of your media kit up-to-date at all times.
Otherwise, you might risk losing out on opportunities. Provide the brand with not just one, but several ways to contact you. Provide contact details and links of your agency or of an influencer marketing platform that you are part of as well as links.
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