Important things to include on your pamphlet template
A pamphlet template is a good tool to attract new clients or call attention to the contents inside it. Bear in mind that if you don’t advertise yourself, people won’t feel a compulsion to do business with your company. Here are some essential things that you must include when creating your pamphlet template Word:
- A compelling image
The first thing people would notice is the cover. Make sure that what you choose can immediately grab the customer’s attention. Select images that can give the reader a clear notion of what you’re offering which can also act as an enticement to buy your product. No blurred or confusing images. Instead, choose clear images and of good quality.
- The pamphlet’s purpose
You don’t have to keep the reader guessing what you’re offering. It should be very attractive and effective enough that the reader can readily discern its purpose. Be sure you know what you’re advertising before designing the pamphlet.
If you want to create a funeral pamphlet template, a wedding pamphlet template, a memorial pamphlet template, and more, clarify the purpose. The purpose of the pamphlet is perhaps the most significant thing to consider when designing the template.
- Your contact information
Always include contact information in the pamphlet template as this is the easiest and most practical way for customers to get in touch with you. The general details include your telephone number, street address, and email address. If you have social media accounts, mention these too. Consider all venues to make it easy for potential customers to reach out.
- The time and the date of the event
You should inform your potential clients of the precise date and time that the event or your business will open. For online businesses, make sure that people will always feel comfortable when visiting your website. If you’re creating a tri-fold pamphlet template for an upcoming affair, include the year too.
- A call to action
A cool catchphrase will compel people to respond to your offers. The “call to action” phrase should be very clear and should express to the reader the benefits of acting right away.
- Use clear fonts
When designing the template, make sure you choose fonts that are as readable as possible. Increase the font size if necessary. Print the most significant information like the time and the date of the event on the cover page. Don’t make your statements too complicated, keep them concise and direct to the point.
Also, don’t use too many fonts. Too many fonts will ruin the aesthetics as the pamphlet will look distracting, hard to read, cluttered, and amateurish. To draw attention, use an interesting font for the title. For all the other text, something neutral and easy to read.
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How does a pamphlet template differ from a brochure template?
Although pamphlets and brochures have certain purposes, there are specific differences between them. First, brochures are mainly for business or commercial purposes while pamphlets are non-commercial and are generally used to reference one informative subject. The other difference has to do with their design and presentation as marketing tools.
Although you can fold both into two or more parts, brochures differ in that they’re bound together using a type of binder, most common of which are staples. Now you know what terminology to use when referring to either a pamphlet template or a brochure template. Knowing these differences will help you choose the one that’s relevant to your purpose.
You keep receiving these in your mailbox so you should have an inkling of what they are. The vehicle showroom owners, real estate companies, banking and insurance companies use them a lot to hand out as the hard copies. A brochure is a booklet that contains information and images about a business or company’s goods or services. Here are the most common features of brochures:
They can either come bound or unbound.
A brochure with a single page is usually double-sided then folded.
When you use several pages, bind them using staples, saddle stitches or the like.
Typically, companies send brochures to customers after a purchase or to close a deal.
This is an unbound booklet which carries information about some current topic or containing propaganda. Unlike brochures, a pamphlet is generally non-commercial. Here are its most common features:
It’s not bound.
It comes folded into two or more parts.
It only deals with a single topic throughout its publication.
Healthcare companies, non-profit organizations, politicians, and events coordinators use these to disseminate information about their cause.
Tips for creating a pamphlet template
When you create a standard tri-fold pamphlet template, fold it into thirds after printing. One side of the template will contain the inner flap, and the back and front covers. The other side will contain the main content. You can either use this free pamphlet template or make one on your own.
An easy way to align the contents of your pamphlet template and organize them is through the Grid System. The lines of the system help in aligning the different elements of your pamphlet template. The reader will understand the contents better if there’s a consistent alignment throughout the design. Here are more pointers to consider when designing your pamphlet template:
- Add just the right number and kinds of images or graphics
All pamphlets these days contain visual elements which are visually stunning. This is one way to attract a reader’s attention. The selection of visuals should also complement the text. Great photographs compel your reader to pick up the pamphlet and attend your event, agree with your cause, and more.
Of course, the graphics you choose should be of high-quality. This will give a message to the reader of your dedication to quality which, consequently, will reflect on your cause. There are several software options now which can help you with the finishing touches on your design.
- Make use of full bleed
Not all printers can print all the way to the edge of the paper and without this available option, you’ll end up with a white border surrounding the content of your template. You can make use of a printing technique known as “full bleed” which will allow the printer to provide you with the visual layout you want with no unappealing white edges.
Make several full bleed tests when printing at home until you get the desired bleed. If you’re hiring the services of a professional copy or print shop, call them to ensure your tri-fold pamphlet template will look the way you designed it to be.
- Add the text
You should already have made up your mind on what to say in the front, the back, and the body of your pamphlet before it goes into printing. Recheck to ensure that the intent is easily understood, clear, and consistent. In general, the function of the front cover is to call the attention of the readers while the back cover will provide your contact information. The inside pages will contain the substance or will provide pricing options.
To reiterate, don’t use too many types of fonts. With such templates, less is more. The best thing to do is to choose a single font for the whole body with a complementary font for the headers or titles. Complementary fonts involve two fonts which are different yet are somehow the same.
A good example of complementary fonts is serif and sans-serif fonts. Select typefaces which are easy to read and are not too flashy so that readers can easily relate to the message. As for the color of fonts, choose one that is easy to see against the color of the background.
For instance, light fonts stand out against dark backgrounds and vice versa. Just like the fonts, avoid using too many colors in your design. Using 2-3 fonts would be good enough and much better than a distracting multitude of colors.
- Incorporate the right colors
Colors will truly enhance the message of your pamphlet template Word, especially when used to emphasize specific points. Colors have links to human emotions and using these pleasingly and consistently will provide a satisfying experience for the reader. Never use color schemes that are too loud, distracting or challenging to read.
If you’re not sure what colors to use, there are plenty of resources online that can find colors for you that go well together. You can use a color wheel, which has a lot of color palettes to choose a balanced scheme from, including complementary, compound, and monochromatic colors. Save the color samples and use them as a reference when choosing the right colors for the template.
- Use the right size
For pamphlets printed at home, you can use the standard letter size paper. You can further cut this into two to yield two copies. Before printing in bulk, make a test print first to ensure that there are no errors in the flyers.
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