In business, on a daily basis, we make dozens of decisions. Some decisions are more important than others and have long-lasting consequences. For example, some businesses will choose to enter a field or market that’s highly competitive and seek to level the playing field. Others will embark on a PR campaign using celebrities, hoping to reach the masses and build a personality for their brand.

When you’re considering a decision that could cost you a large amount of time or money if you don’t meet your goals, you’re going to need more than just a Pro/Con list. This is where the SWOT Analysis Template comes in. You can map out all the information you need using SWOT to help you make a decision. Click here to read more.