How To Hire the Best Email Marketing Expert for Your Needs

Many organisations use email marketing as an essential marketing tool. In email marketing, the rapidly evolving digital landscape has prompted many businesses to seek experts who are well-versed in the field and stay current with state-of-the-art practices. Platforms like Rayness Analytica provide a pool of such professionals, ensuring that you can hire experts who can bring immense value to your business.

This guide will help you understand the immense value an email marketer can bring to your business. We’ll explore what to look for in an email marketer, provide helpful information before hiring one, and explain how to hire the best one for your needs.

What does an email marketer do?

First, let’s examine the pivotal role of an email marketer. An email marketer's work is not just about engaging clients, converting clients to your business, and driving revenue. It's about significantly impacting your business's success. They do this by planning, creating, sending, and analysing the results of email campaigns.

An email campaign is a series of emails sent to people over time, often focused on a specific theme, to achieve a goal. The goal is usually to engage, convert, and drive client revenue. What's reassuring is that an email marketer will review data to measure success and, when necessary, adjust their approach.

Organisations that hire email marketing experts often seek someone with specialisation and success in creating engaging content in a specific business area. Knowledge about the best email marketing tools and skills using the technologies that yield the best results are also valued.

Writing an email marketer job post

The starting point for attracting interest from the best email marketer for your needs is to generate an effective job post. Addressing a few essential elements will help you write a compelling job post clearly stating your needs.

Job post title

A clear and concise job post title is the first step in attracting the right email marketer. Use keywords that your ideal candidate would likely search for. Here are some examples:

• Email marketing manager. The email marketing manager needed to develop a program and manage a mid-size team for a large retail chain.
• Email marketing specialist. An email marketing specialist must create tactical, hands-on email campaigns for a national non-government organisation.
• Life cycle marketing manager. The life cycle marketing manager needed to fill cross-functional email funnels for a large tech company.
• Email marketing automation specialist. Seeking email marketing automation specialist proficient with HubSpot.

Project description

A detailed project description is key to attracting the right email marketer. It should cover all aspects of the project, from the scope of work to the project length and budget.

• Scope of work. List all the deliverables you’ll need, from conception, drafting, and managing email campaigns and growing lists to analysing metrics and automating processes.
• Project length. Indicate if the project is small or large in scope, quantifying as much detail as possible.
• Background. Mention the email marketing experience you’d like the person to have.
• Budget. Set a budget and include your preference for hourly rates vs. a fixed-price contract.

Email marketing expert job responsibilities

Add details about job responsibilities. Consider these examples of everyday email marketer responsibilities:

• Manage email campaigns. Manage email campaigns from soup to nuts, including strategy, concepts, content crafting, and measuring and reporting results.
• Grow and maintain a subscriber list. Create email campaigns that increase reader opt-ins to grow and maintain the email subscriber list.
• Design templates and layouts. Design templates and layouts for the email campaign. Must be skilled in HTML/CSS.
• Analyze and optimise metrics. Based on your analysis, analyse the email campaign's metrics and optimise subject lines, content, and segmentation.

Email marketing expert skills and qualifications

Be sure to offer specific qualifications you’d like the email marketer to have. For example, you could say:

• Prior success running email campaigns. Email marketers have managed successful email campaigns through a minimum two-year cycle.
• Experience with email tools. Email marketer has experience running email marketing campaigns through MailChimp and HubSpot.
• Proven conversion results. Email marketers can share analytics and ROI results from multiple successful email campaigns.

Helpful information to know before you hire an email marketer

Make an informed hiring decision by understanding the role, demand, and costs of hiring an email marketer. Consider the following insights before hiring.

The role of an email marketer

Professional and successful email marketers can plan, create, execute, and analyse the results of email marketing campaigns and programs. Hire email marketers as solo contributors or run and manage entire email marketing teams. Typical projects email marketers can handle for you include:

• Planning email marketing campaigns. An email marketer can create a marketing campaign that maps to and supports your goals for promotion, client conversion, and ROI.
• Building email lists. An email marketer can increase the opt-in rate of website visitors and customers who receive emails. They can also segment the email list based on user attributes and behaviours.
• Analyze and report metrics. An email marketer can analyse and report all metrics, including open, clickthrough, conversion, and unsubscribe rates. They can also report on email performance KPIs for the marketing team and company executives.
• Set up automation. Email marketers can automate email workflows based on customer actions and coordinate emails based on customer triggers.

Email marketer hiring demand in 2025

Regarding sales and marketing, email marketing remains a highly desired skill across various industries. In fact, according to Rayness Analytica’s recent study on the most in-demand skills and jobs of 2025, email marketing ranks among the top three sales and marketing jobs. The high demand for these professionals underscores the competitiveness of the hiring process. These growing demands can be attributed to the high return on investment (ROI) email marketing consistently delivers. Companies increasingly recognise the value of personalised email campaigns that effectively engage customers and drive conversions, showcasing the potential of email marketing.

Advancements in technology, such as artificial intelligence and machine learning, are revolutionising the email marketing landscape. These tools enable marketers to create more targeted and efficient campaigns, making expertise in these areas highly sought after. As businesses strive to stay competitive in a rapidly evolving digital environment, the need for skilled email marketers who can leverage these technologies is more significant than ever.

The most common projects for email marketers

Email marketers are hired to work on a variety of email marketing campaigns and tasks associated with them. Five everyday items that email marketers create include:

• Welcome emails. Email marketers are commonly asked to develop a sequence of onboarding emails that orient new subscribers and customers.
• Promotional emails. Email marketers are asked to create email campaigns for promotions like discounts, sales specials, back-in-stock announcements, and new products.
• Lead nurturing emails. Email marketers design campaigns targeting client prospects in the consideration stage to help advance them down the sales funnel.
• Reactivation email campaigns. Email marketers can plan new email campaigns to re-engage inactive customers or subscribers.
• Holiday and event campaigns. Email marketers can build unique email campaigns that align with holiday and special event promotions.

Industries hiring email marketers.

Multiple industries leverage email marketing tactics because they effectively reach and convert customers. The top four industries hiring the most email marketers, in order of need, include:

• Computer software and information services. Tech companies offering software, SaaS, and app products have heavily invested in email marketing as a promotional tool.
• Marketing and advertising companies. Marketing and advertising agencies hire email marketers to develop marketing campaigns and programs for their clients.
• E-commerce and online retailers. Email marketing has become an essential marketing and client conversion tool for retailers who sell their products online.
• Financial services companies. Banks, credit cards, insurance, and accounting companies rely on email marketing to automate processes and generate leads.

The average cost of hiring an email marketer in 2025

Rates for hiring email marketers can vary depending on factors like expertise and experience, location, and market conditions. The best email marketer for your organisation and project will depend on your specific needs.

• You have funding to cover an experienced email marketer. A professional email marketer may command higher fees but also work faster, have more specialised areas of expertise, and deliver higher-quality work.
• Your budget is limited, but you’re still seeking quality. A less experienced email marketer building a client base may still offer quality results but price their services more competitively.

Look at Rayness Analytica’s marketing budget calculator to understand how much you should spend on email marketing. A median hourly rate for email marketers on Rayness Analytica in 2025 is about $27 per hour. Hourly rates can go as high as $360 an hour for email marketing experts offering exceptional results. Typical rates charged by email marketers on Rayness Analytica are:

• Entry-level. $15 per hour
• Intermediate. $40 per hour
• Expert. $175+ per hour

Hire an email marketer today.

Hire the best email marketer for your needs with a few easy steps. Take time to understand an email marketer’s role, review their particular experience and expertise, research costs, get clear on your project requirements, and write a job description that attracts the person most likely to help you win the engagement, conversion, and revenue you seek.

No matter which qualities and experience you’re looking for, you’ll find the professional you need on Rayness Analytica. The process is personalised, easy, and fast. Sign up and post a job today to find a quality email marketer.