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ONE SHEET TEMPLATES
The term “one-sheet” began in the entertainment industry where they used it as a document that summarized a product for sales and publicity purposes. Because of its effectiveness and simplicity, the one-sheet template has branched out to almost every industry that requires a vehicle for publicity.
What is a one sheet for film?
In the entertainment industry, a one-sheet template is an overview of your TV or movie idea. You use it as a promotion for an idea of a project so that you will stand out from the competition.
When you have an idea, you want to get recognized by the entertainment executives and if you can make this idea easier to understand, you will increase your chances of getting noticed. One sheet examples are one-pagers. You would use a standard 8.5 x 11-inch sheet of paper and include these elements:
- Your name
- Your contact details
- The genre or logline
- A brief section about why your vision matters
- A story summary
- A closing sentence where you explain why your idea will succeed
If you will use the one-sheet as a leave-behind, have it printed. The most important thing to consider with this sheet is that you keep your readers wanting more.
What is a one sheet in music?
A one-sheet template when used in the music industry has the same function. For instance, you would use a band one sheet template a marketing and sales tool, although this time, it is for new releases contained in a single sheet.
Because of its simplicity, this can be a quick way to present your personality while showing off some of your key selling points to persuade distributors to provide some promotions for your album. Using this sheet can also be an opportunity to establish your credibility by showcasing your accomplishments.
The sheet covers important details about the release and provides a short but meaningful impression of yourself, your band, and your album. This sheet should include the following:
- Your name or the name of your band
- Your logo or the logo of your band
- The name of your album
- Catalog number
- Release date
- Management, booking, and public relations contact details
Because the sheet is very short, the information in a one-sheet should be quickly read and understood. Despite this, it is also important to include background details about your band and their body of work such as:
- The past achievement of your band
- A short bio
- Information about your album’s recording
- The style of your music
- The list of songs
- Press coverage
- Dates of your upcoming shows
- Recognitions or awards
- Significant sales statistics (if any)
If you still have space, you might also consider including links to your social media accounts. If you have a scheduled tour with other artists or you will guest in any significant events, you may include these details too. This sheet can also be your chance to promote your strongest qualities as an artist.
What should be included in one sheet?
A one-sheet template is a document used as a marketing tool that demonstrates your business overview or service or product information on one page. In short, it is like a 1-page pitch for your business or a modern-style brochure.
Being a single page, a marketing one-sheet can only provide a short outline of your business. Here, you describe in a concise manner what your business is all about, what problem you’re trying to solve, your needs, and what you want your target audience to know.
Other important subjects you can include in your marketing or speaker one sheet template can be:
- Details about your team
- Your business model
- Your target market
- Details about your competitors
- Your USP
- Future financials (the next steps)
- Milestones that your business has accomplished
How to make a one sheet template
As a business owner, using a marketing one-sheet provides you with the necessary focus to come up with a marketing tool that is goal-oriented and focused on providing answers to your customer’s inquiries. Here are the things you should include in your business one sheet template:
- A clear and specific goal
All effective one-sheet examples should target a specific goal. Having a solid goal in this sheet gives you the best chances to succeed in the long run. Moreover, a clear goal can also help you decide what contents to include.
- A catchy and memorable headline
Great headlines will bring in more earnings. Your headline is one of the most important parts of your sheet. After all, it is the first thing potential customers will read. It can have the power to steer them away or draw them in.
Since a one-sheet template is commonly used in business settings, a strong headline is a must-have to get you into the door. When thinking about your headline, make sure to focus on the issue that the customer has or the solution you’re offering.
As much as possible, use emotion-inducing and powerful language that will pull your readers in. Remember that with a boring headline or just your product’s name as the headline of your sheet won’t do.
- Engaging content
Nobody wants to read a boring article. Make sure, therefore, that your sheet is a very interesting and compelling read. Although the idea of a short sheet might sound counterintuitive, you might get surprised that the most effective ones use very few words.
Of course, this doesn’t mean that you’re short of content. Rather, you will just strip your message down to the most relevant and basic information your customers need to know. Information that will make them request a follow-up. Use language that offers support and value without overwriting.
The main goal of this sheet is to have a clear message on one aspect of your business. You should offer enough credible information viable enough to meet your customers’ needs. Just don’t provide enough information that will make your customers decide without reaching out to you. Your readers will appreciate a well-crafted message that adds something positive to their days.
- Testimonials for your previous customers
The use of positive testimonials for a product has drawn varied reactions from all sides of the spectrum. Many pragmatists argue that using testimonials is an ineffective strategy as negative reviews on a marketing piece aren’t usually included.
Despite this, many business owners still choose to have another person validate their service or product. The inclusion of specific, positive, and focused testimonials will provide your product with some external validation. Try your best to include relevant testimonials to your sheet. Just don’t overdo it – 1 or 2 of these would be enough.
- Professional design
This one, like the headline, can make or break the intent of your document. For instance, if you use an outdated layout and colors or the whole document is either sloppy or boring, this will turn your readers away. Remember that customers see amazing designs almost every day and while your sheet doesn’t have to be a work of art it must look professional.
The patterns and colors you use should have consistency with your other marketing tools so that your customers will start recognizing your style. It would be a good idea to work with a professional in the creation of a piece that will highlight your content and is very inspiring to look at.
- A clear and defined call to action
This is the last thing for you to add. This is where you will give instructions to your potential customers on what to do next. Make sure that these instructions are both specific and clear. It’s typical for some customers to feel hesitant to take the next step on their own. They need guidance so you should make it easier for them to know what to do and how to reach out to you.
Mistakes to avoid
Following are the most common mistakes you should try to avoid when creating your marketing one sheet:
- Using up all of the space
The little white spaces on one sheet examples are very useful since readers are usually turned off by too many graphics, text, bullets, or other elements.
- Adding too much text
People these days don’t read that much anymore as they already feel inundated with too much information every day. With this sheet, you only have a couple of seconds to get their attention then engage them with your message.
- Using very common business photos
For the photos on your sheet, most of these have already appeared somewhere else. For instance, a photo of a handshake, a photo of courtroom columns, or a photo of a gavel. What else is very common? Hourglasses, happy people, a pen, or eyeglasses on top of documents. We have seen all of these before!
This time, focus instead on more unique things. First, a message that will get your customer’s attention. Second, what will get your customers interested in you. Third, what will get your customers to act on your CTA. For this, it could be an invitation to go to your business site to get all of the details they want to know.
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