Kenya’s Youth Deserve More Than a Plan – They Deserve Action

“I am working on it now. For the first time, we have a plan to solve unemployment.” — President William Ruto.

Dear President Ruto,

Do you ever sit back and reflect on the words you speak in public? I ask this not out of sarcasm, but out of deep concern.

On 9th July 2025, as I lay unwell in my room in Lavington — on the fourth day of my 35th year — I heard the shrill sound of police sirens echoing through the neighbourhood. I didn’t think much of it. Just another day in Nairobi. It wasn’t until I checked my social media feeds that I realised you were addressing the nation from Kilimani Police Station.

Yet, the noise that disturbed my day is not what compelled me to write this message. It’s the far louder silence around youth unemployment in Kenya. A silence that your government continues to mask behind one recurring line: “We have a plan.”

Mr. President, with respect, Kenya is tired of plans.

Three Years In – Still Planning?

You are on public record promising six million jobs for the youth within six months of taking office. You repeated this pledge countless times during your campaign. Three years on, the promise remains unfulfilled. And now, in 2025, we hear the same refrain: “We have a plan.”

Plans, Mr. President, do not put food on the table. They do not restore dignity to unemployed graduates. They do not reduce the rising cases of depression, crime, and desperation among the youth.

The Illusion of Digital Jobs in Kenya

Your government often cites the Ajira Digital Programme as a flagship solution for job creation, boasting that one million digital jobs will be created by 2028. Yet, a simple visit to ajiradigital.go.ke reveals the painful truth:

• The “Jobs” section contains no actual jobs.
• The platform links to foreign freelance websites like Upwork and Fiverr — platforms that have existed for over a decade without needing Kenyan government endorsement.
• It lists inactive or barely functioning Kenyan sites like NikoJob, Kuhustle, and Eva Virtual Assistant — platforms that lack traffic, visibility, and impact.

This is not Kenya’s digital future. This is digital window-dressing.

A Country of Talent, Starved of Opportunity

Kenya calls itself the Silicon Savannah, yet millions of our youth remain jobless and unheard. Instead of building local digital platforms that rival global giants, we build websites that are little more than glorified brochures. Instead of nurturing local tech talent, we send them to register on foreign-owned sites that treat them as second-class freelancers.

You were elected with overwhelming support from the youth. They expected a home-grown solution to unemployment, not vague plans or foreign dependencies.

A Personal Mission Born of Frustration

Several years ago, I was so heartbroken by the scale of youth unemployment in Kenya that I began preparing a lawsuit against the government. You can read the details here.

But life, as it does, interrupted that plan. I fell ill, and the petition was never filed. However, my passion didn’t die. It evolved into something more substantial. Into action.

Rayness Analytica – Kenya’s Answer to Upwork

Mr. President, what the Government has failed to build, I have.

I am the founder of Rayness Analytica — Kenya’s first and only fully SEO-optimised freelance digital marketplace, designed for performance, not politics.

We don’t promise jobs.
We provide them.

This is not a pilot project. It is not a proposal. It is a fully built, operational, and scalable digital platform — created over six years of relentless work and sacrifice.

Why Rayness Analytica Matters

We are not a blog or a shell website. We are a genuine solution to youth unemployment in Kenya:

• ✅ Over 30,000 SEO-optimised pages—empowering local, regional, and international visibility, and showcasing that world-class innovation can begin right here in Africa.
• ✅ 300 job categories: Legal, IT, Finance, Writing, Design, Marketing, HR, Admin support, Engineering and many more
• ✅ 92% organic search efficiency — no reliance on paid ads
• ✅ Global reach in the U.S., UK, Canada, India, Australia
• ✅ 100,000+ templates for businesses and professionals
• ✅ Powered by AI, algorithms, and Kenyan resilience
• ✅ Automated e-commerce marketplace for all digital job services

With a minimal government investment in PPC (Pay-Per-Click), we can unlock over 1,000,000 digital jobs for our youth. Not in theory — in reality.

The Global Freelance Market Is Waiting for Kenya

Take Upwork as an example:

• In 2024, it earned $700 million in revenue
• It supports over 18 million freelancers
• Freelancers on Upwork earn an average of $39 per hour
• There are 841,000 active clients on Upwork
• Freelancers on Upwork are distributed as follows: the United States (66%), India (9%), the United Kingdom (3%), Canada (2%), and others (20%).
• Upwork’s annual revenue is 90,576,871,782 (Kes 90 Billion) after paying all freelancers and expenses. Also note, many freelance companies are better than Upwork!
• Only a tiny percentage is Kenyan

Cost of building one?

A typical custom-built marketplace costs between $100,000 and $350,000 (assuming a maximum of around 100 pages). Larger, ongoing projects with more advanced features may exceed this range. It generally takes around five years for such platforms to begin gaining significant traction in search engine results, with continuous updates and enhancements as the team closely monitors traffic and algorithm changes. Mr President, is this the kind of plan you had in mind?

Why is Kenya — a country full of intelligent, creative, and tech-savvy youth — not owning even 5% of this space?

We’ve been waiting for government plans instead of building our platforms.

The Time for Plans Has Passed

Kenya’s youth are not lazy. They are not unqualified. They are not entitled.
They are ready.
I am ready.
Rayness Analytica is ready.

All we need is national support — not another website launch, not another roadside declaration.
We need a government that recognises a home-grown solution to unemployment in Kenya and champions it boldly.

The Call to Action

President Ruto, history will not remember your plans. It will remember your action — or inaction.

We have built the digital future you keep speaking of. Now, we ask that you join us in scaling it. Kenya does not need more promises. It needs partnerships.

Let us turn Rayness Analytica into a national symbol of innovation, dignity, and youth empowerment.

Real jobs are not made in boardrooms or billboards. Bold builders build them, and we have already started.

Raymond Nduga
Founder, Rayness Analytica
📞 +254 716 442 388

P.S. I stand as the only Kenyan — and indeed the only African — to have built a truly comprehensive professional services marketplace from the ground up. It has been a journey marked by immense cost and mental toil. But today, we are ready. We can finally compete on the global stage — and we shall not be overlooked.