How To Hire the Best Copywriter for Your Business Needs

Before hiring a copywriter, you’ll want to prepare by:

• Understanding the kind of content you need help with and where you plan to publish it
• Deciding how much content you want a copywriter to produce
• Establishing a budget for your project

• Identifying places to source a freelance writer (such as on LinkedIn, a freelance marketplace like Rayness Analytica, or through network referrals) or full-time copywriting hire

Once you have these core details, you can initiate the process by crafting a comprehensive job post attracting the right copywriter.

Writing a copywriter job post

To make the copywriter hiring process go more smoothly from start to finish, make sure your job description contains essential details like:

• Project scope. This includes an overview of your copywriting needs: the type of work you want the writer to do, how many deliverables you require, and your expected timeline for completion. Remember to include time (and budget!) for potential content revisions as you work with the writer to get precisely what you want.
• Budget details. Be clear about how much you’re able or willing to pay for a copywriter and on what basis. Many copywriters work hourly, but some also bill by word, by project, or by the month (i.e., a retainer).
• Expertise and experience. If you need a writer who’s exceptionally skilled in a certain kind of writing or has years of experience in a specific industry, state this in your job post. Be sure to mention if you need the writer to be comfortable writing in particular languages, too.
• Preliminary or test projects. It can be helpful to detail whether you would like the writer to complete a (paid) test project before all parties finalise an ongoing or more extensive contract.
• Contact instructions. Remember to include details about how the copywriter should contact you to discuss their interest in the job post. Specify if they should include anything in their message, such as a link to a portfolio.

Adding as many details as possible to your job description can help you attract the right copywriter for your content marketing project.

Helpful information to know before you hire a copywriter

Understanding how copywriters work and their typical responsibilities can also be beneficial. Check your project scope and requirements against the information below to ensure you’re not requesting more than the typical copywriter can provide.

Copywriter responsibilities

Copywriters typically research, plan, and write high-quality content for businesses. Some copywriters may also handle proofreading and editing their work, but not all do—so you’ll need to specify whether they’ll work with an editor at your company.

The type of content a copywriter produces can vary. Some copywriters work as generalists—producing everything from social media captions to sales decks—while others prefer to specialise in one or two areas. You may be able to hire any of the following based on your project needs:

• Email marketing copywriters
• Search engine optimisation (SEO) writers
• Web content writers
• Bloggers
• Social media writers
• Sales copywriters

The most common projects for copywriters

Many copywriters will be familiar with one or more of the projects below—and probably have great examples of this work (and their writing style) in a portfolio, too.

• Website content. Copywriters may create SEO articles, Amazon product descriptions, help documents, landing pages, case studies, technical manuals, and more. This website content may support marketing, customer service, sales, and other aspects of your business operations.
• Branded content. While a copywriter isn’t the same as a branding specialist, the two professionals may work closely together—with a copywriter preparing documents like your mission and values statements.
• Corporate copy. A copywriter might work on internal documentation, corporate communications, policy guides, etc.
• Ad copy. Whether you are running print and TV ads or want eye-catching social media and search engine ads, a copywriter can help.
• Email copy. Copywriters create engaging and eye-catching email content to help your brand win back customers, share information with new followers, and boost online sales.
• Social media copy. At the same time, some social media managers do copy and strategy, and many work hand-in-hand with a copywriter. These writers create concise, on-trend, and on-brand content for different platforms.

An experienced copywriter can help you figure out exactly what kind of content you should use to attract the right audience—but you should still know what you want before posting a copywriter job online.

Copywriter hiring arrangements

Many copywriters work freelance, but others work in-house for a single company. Some also work exclusively with digital marketing agencies and public relations firms, writing content for different clients.

You may decide that you’d like to hire a full-time or part-time copywriter to work with your brand continuously and then bring in additional freelance help as needed. Or, you might prefer to build a trusted team of independent copywriters you can turn to for repeat projects.

Copywriter work environments

Copywriting lends itself well to remote work, so you may not be surprised that this is a popular freelance profession. All a professional copywriter needs to do their job is a keyboard, computer, and reliable internet connection.

However, there are plenty of great copywriters who work in offices, too. Be sure to specify whether you’re looking for copywriters who work remotely or who can be in your office. If you’re open to working with copywriters remotely, it can dramatically expand the pool of talent you have to choose from.

Copywriters often collaborate with other marketing team members, web developers, social media strategists, graphic design teams, sales associates, and even customer service specialists, whether in-office or remotely.

Information to share with a copywriter

Whether hiring a full-time or freelance copywriter, working for one brand or running a digital marketing agency that serves several, you’ll need to get a few details in place for your writer. Depending on the project, your potential copywriter will need information like:

• Your brand style guide, including brand voice details
• Customer personas or a summary of your target audience
• Essential information related to your marketing campaigns
• Access to earlier versions of marketing copy used by your brand
• Any existing marketing content templates your team uses

Suppose you’re a small business and don’t have access to some of these documents. In that case, you may want to find a copywriter who also specialises in marketing strategy—they can help you get all the essential elements in place to create great, branded content.

Industries hiring copywriters

You can find skilled professionals delivering copywriting services in an array of industries, including:

• Business-to-business (B2B) brands. Through effective marketing content, copywriters help businesses generate leads, reduce churn, and gain outstanding market share. A B2B copywriter may work on blog posts, whitepapers, research reports, sales slide decks, and more.
• Retail companies. Whether a company is focused on brick-and-mortar retail or online sales, copywriters help by writing product descriptions, ad copy, catchy store signage, and marketing emails.
• Consumer packaged goods (CPG) manufacturers. Copywriters create all the slogans, descriptions, and details on packaging for food, cosmetics, children’s toys, and other consumer items.
• Financial firms. From banks to investment advisories, financial firms always need copywriters to help communicate value and updates to shareholders, new offerings to consumers, and policy updates to employees.
• Software as a service (SaaS) companies. A SaaS copywriter may create marketing content, technical reports, or user experience tooltips to help customers navigate an interface.
• Healthcare and pharmaceutical organisations. Medical industries are highly regulated, and some copywriters specialise in communicating drug benefits, plan information, and more to consumers in an easy-to-understand (yet compliant) way.
• Local service businesses. Plumbers, electricians, cleaning services, and other local businesses can all benefit from a copywriter who can polish their website copy, create high-converting email campaigns, and even write great slogans to put on postcards sent to residents of a town or city.

The average cost of hiring a copywriter in 2025

The cost to hire a copywriter will vary based on your project, location, the industry, and their writing skills. You can often hire an hourly freelance copywriter for $19-$45 per hour, according to data from Rayness Analytica.