In recent years, the demand for branding and marketing services in Kenya has soared, with more companies seeking agencies’ expertise. For many, the aspiration of owning a branding and marketing company represents the pinnacle of their career in the marketing industry. However, the path to this dream often appears hazy, causing many to stall at the ‘idea stage’. This guide provides the information and guidance you need to transform your dream into a successful reality. With the right strategies, your success is not just a possibility but a promising future. The potential for success in the branding and marketing industry is vast, and this guide is here to help you tap into it, inspiring a sense of optimism in your journey.
Below, we highlight the process for starting a branding and marketing agency in Kenya that will guarantee success.
Branding And Marketing Company Setup and Registration
Registering an entity is a crucial step before proceeding. Here are a few entity types you might want to consider. The process involves choosing a unique business name, preparing the necessary documents, and submitting them to the relevant government department. Once approved, you will receive a certificate of incorporation, which legally establishes your business entity. This clarity in the registration process is a critical milestone that will make you feel accomplished and prepared for the next steps.
Sole Proprietorship: This entity type offers a straightforward and uncomplicated way to operate your business. The owner and the company are considered one entity, which may initially seem daunting. However, this also means that the owner assumes all the liability, providing a clear and direct line of responsibility. The simplicity and directness of this entity type can give a sense of reassurance and confidence, making it an attractive option for many.
Private limited company in Kenya: This privately owned business structure limits its owners’ liability to their shares, limits the number of shareholders to at least one director and 50 members, and restricts the shareholders from publicly trading shares.
Limited Liability Partnerships: This entity combines the benefits of a Limited liability Company with the flexibility of a partnership. It is a separate legal entity, and the partners’ liability is limited to the extent of their contribution to the LLP.
Unlike most companies, a branding and marketing agency does not require additional compliance with the authorities. However, if you are a foreigner or want foreign employees, you must apply for the relevant work permits.
Identify Your Target Market
Before pitching to clients, you need to identify your target market. This involves specifying your ideal clients based on their business model, industry, and company size. For instance, you might want to work with local service companies in the healthcare industry. To do this, you can conduct market research, analyse industry trends, and even reach out to potential clients to understand their needs and preferences. This step is crucial as it helps you tailor your services to meet the specific needs of your target market. It’s about identifying a broad category and understanding its unique challenges and opportunities.
Business model – Identify the type of companies you would want to work with for a start. (Local companies, SaaS, service companies)
Industry- (Healthcare, manufacturing, real estate, etc).
Company size – (Small businesses, fortune 500, big organisations).
Once you identify your ideal clientele, determine what service you will offer. A branding and marketing agency can provide various services, from SEO (Search Engine Optimization) and PPC (Pay-Per-Click advertising) to graphic design and social media management. Before you employ a whole department of people, you will most likely start with a few people, so you need to start with a good service, be it SEO, PPC, or graphic design, and then scale from there and hire experts.
Build Your Team
When looking to start a branding and marketing company in Kenya, you must hire the right people to help you grow. Depending on your services, you will hire graphic designers and specialised people to run specific campaigns. Initially, it might be hard to budget for many employees, but as the company grows, you can hire more people to work for you, paving the way for a promising future.
Come Up with a Business Plan
A business plan outlines your ideas, defines your objectives, and provides information on how your business will achieve your goals. Studies show that companies with professional business plans are 2.5 times more likely to achieve their goals as they have their plans written down.
Come Up With A Marketing Strategy For Your Branding and Marketing Company in Kenya
Now, this is where the rubber meets the road. You will need to stand out from your competitors so that your company will be the go-to marketing and branding company for clients. When looking to start a marketing and branding company, you must market the heck out of your agency. You will offer the services you want to render to other companies.
To stand out, you must do it exceptionally well so that other companies will be confident in giving you the business. This is a perfect case for the question, “Which shoemaker walks without shoes?” You will require expert advice to help your company stand out.
You will also need client testimonials. If you have worked as a freelancer before, you could contact your previous clients for testimonials. If not, you could start offering some services for free in exchange for testimonials. Social proof is an excellent way to get new clients, as people know they can rely on your services.
Get Connected with People in Your Branding and Marketing Industry
Network in the Branding and Marketing Industry. Networking is not just a way to understand Kenya’s branding and marketing industry; it’s a crucial step in building a successful company. By attending marketing events, getting to know people in the industry, and following them on social media, you’ll gain valuable insights and lay the foundation for your company’s growth. These connections can lead to referrals and new clients, making them invaluable to your business and a key to your success. Networking lets you stay updated on industry trends, learn from other’s experiences, and potentially form partnerships that benefit your business. So, network and foster these relationships. They are going to be beneficial.
Summary
When looking to start a branding and marketing company in Kenya, you are, of course, looking to be successful. These easy-to-follow tips will help you on that journey, especially if you have a background in marketing. Then, building the company will not be too hard as you understand the service you are offering, and the best thing about it is that it comes from a passion for marketing. And, of course, a business that comes from love and experience will be successful.
If you have any questions or need further guidance, our team of experts is always here to help. We’re committed to supporting you on your journey to starting a successful branding and marketing company in Kenya, ensuring you have the support and resources you need to succeed. You’re not alone in this, and we’re here to guide you every step of the way.
If you have further questions or concerns, please contact our Business Lawyers through our contact us page. We aim to become your preferred choice for Marketing SEO-savvy lawyers in Nairobi, Kenya.