Why do you need a house for sale flyer?
Most of the time, those who want to purchase homes don’t have the time to go online or to go around and see every possible listing on the market. This is where a house for sale flyer comes in handy. It helps inform potential buyers of available property.
If you make an effective home for sale flyer, it will bring those buyers right at your doorstep and keep your phone ringing with inquiries. Often, potential buyers already have an idea of the type of property they want. Marketing your own home by creating a for sale by owner template shows the buyers what you have to offer to make them want to come and visit.
Even if you’re a real estate agent, knowing how to create such a flyer has the potential to help your business out immensely. Distributing the flyers saves you a lot of effort and time, especially if you want to get the word out to a lot of people. You can download a template from here or create your own if you have the necessary skills.
The flyer won’t just help you sell your house, it also serves as an effective tool for your business. Even if the house you’re advertising on the flyer isn’t what the buyer wants, it contains your contact information which means that the buyer can give you a call. Simple as this flyer may seem, it’s very beneficial.
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Must-have information on your house for sale flyer
No matter what you call your house for sale flyer, it’s something you must have when you plan to sell a home. For real estate agents, distribute this flyer to different people to get the word out. For homeowners, creating a for sale by owner template may help you sell your home faster.
But before you start creating a home for sale flyer, you need to think about what to include in it. For the flyer to catch the attention of potential buyers, you must make sure that it’s effective and it contains all the necessary information. Here is the must-have information to include in your house for sale flyer:
This is one of the most important parts as it catches the attention of the buyers. One short but well-though phrase would suffice to entice them to keep reading.
- Details about the price
For this piece of information, there are several options. You may either list the asking price or give a “Call to Action” for the buyers to contact you to learn the details about the price.
- Description of the house
Include a brief paragraph which serves as the pitch for your property. State all of the benefits of buying your home.
- Best features of the house
This differs from the description as you highlight all of the best features of your home. Make it easier to read by creating a bulleted list rather than a paragraph. Some information to include here is the number of rooms, any recent upgrades or renovations, and more.
- High-resolution photos of the house
Take a lot of photos of your home using a high-resolution camera and only choose the best ones for your house for sale flyer. Make sure you include shots of the interior and the exterior of your home.
- Your contact information
Just like the heading, this piece of information is extremely important. Make it easy for potential buyers to get in touch with you by including your contact details like your mobile number, home number, and email address.
Tips for creating an effective house for sale flyer
Now that you know how important a house for sale flyer is and the most important information to include on your template, it’s time to start creating your marketing tool. If you want to create your own for sale by owner template rather than downloading a ready-made template, here are some tips for you:
- Don’t make it too crowded
In design, open spaces give everything “room to breathe” which, in turn, makes the overall look of the flyer more appealing. This is a fundamental tip which you can use for flyers, posters, and other marketing materials you choose to create.
- Organize the images on the flyer
After you’ve chosen the images of your home to place on your home for sale flyer, organize them properly. Most of the time, you would use more than one photo of the home. Don’t stop arranging the images until you’re happy with how they look alongside the text.
- Use a simple background
Rather than using a loud or vibrant background, use a simple one so the images and text take center stage. If you’re a real estate agent, use the colors of your brand. If you’re a homeowner, use subtle colors which are easy on the eyes.
- Use icons to communicate
Icons are very useful, especially in flyers and brochures since they can communicate information despite being very small. For instance, instead of writing the words “contact number,” place an icon of a phone.
- Choose your fonts carefully
If you already have specific fonts which you use for your advertisements, stick with those. If not, make sure to choose your fonts carefully. Pair the fonts well and make sure that they look good together before finalizing them on your template. Also, check the readability of your fonts so the readers can understand the text easily.
- Use subtle filters
You may want to use filters to highlight certain angles of your photos. If so, try not to go overboard. It’s best to give the potential buyers the “real thing” so they know what to expect when they visit your home. There’s nothing worse than a buyer feeling impressed by a photograph only to feel disappointment upon seeing your actual property.
- Try making use of bold hues
Bold colors are very eye-catching and attention-grabbing. Although it’s not a good idea to use bold colors for the background, you may use such for other parts of your flyer to make sure that it doesn’t go unnoticed. Try playing around with these bold colors to see which ones work best with the overall look of your template.
- Make use of big, clear photographs
Sometimes, using a big and clear photograph of your property works well as the background of your flyer. Just make sure that there’s a balance to the images and it doesn’t look too crowded or cluttered.
- Simple design elements work well too
If you want to highlight the photos or the most important content of your house for sale flyer, the best thing you can do is use simple design elements. For instance, use the words “For Sale!” as your heading on top. It’s simple, well-known and proven to be highly effective.
- Work with different colors and color combinations
Once you’ve decided on the layout of your flyer, you can start considering the colors and color combinations to use. Play around with these combinations to see which ones work well with the colors of your home and the other photographs you’re using.
- Try adding geometric shapes
Use these shapes as design elements or quirky backdrops for the rest of your flyer’s content. These shapes add an element of visual interest to your template and make it easier for the printed text to stand out. These are especially useful if you plan to use subtle colors in the background.
- Highlight the most important text in your flyer
Whether you plan to include a lot of text in your flyer or not, you should know which information is the most relevant. After typing this information in, highlight it some way. For instance, you can use red color for the important text or some other bright and vibrant color which stands out from the rest.
- Don’t forget the front and center
Making a flyer with a stunning design doesn’t have to be too difficult or complicated. The alignment of elements is another consideration. Make sure that the front and center areas of the template contain the most relevant information which will catch the attention of the potential buyers.
- Never compromise readability
No matter how beautiful cursive fonts are, they are often very hard to understand, especially in small print like in flyers. When you’re choosing the fonts for your template, never compromise readability. If you can, print out a copy of the flyer first before finalizing to see how the fonts look on paper.
- Use graphics sparingly
Of course, you may also use some fun and relevant graphics to liven up your flyer. Again, don’t go overboard as this might make your template look cluttered. Also, the graphics must match the overall appearance of your template.
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